Huichol Art is a brand that proposes a creative way of merging art, design, and culture. We believe that we can make this trilogy of concepts converge through our project of dissemination and marketing of unique pieces of Mexican Art: Wixárika Art (Huichol), Oaxacan Alebrijes and Mata Ortiz Ceramics. Our pieces are made by families from diverse rural communities including the states of Jalisco, Nayarit, Chihuahua, and Oaxaca.
The brand continues to grow from the collective idea of Marcela Abarca and visual artist Fernando Motilla, who were immediately fascinated by the precise and mystical symbolism expressed within the prismatic Huichol bead and yarn work; conceptually translating the universe. Sequentially, they were inspired to make the revaluation of each piece made by these artists, well-known and necessary; to place it as a living and pulsing history of the contemporary indigenous culture of Mexico, for all the world to experience. It was along this path that they discovered other mediums of art, such as Alebrijes in Oaxaca, and Pottery from Mata Ortiz. Each singularly and collectively unique in its quality, design, and origin.
The central idea of this project consists of disseminating, commercializing and revaluing pieces of Mexican art, traditionally considered as "handicrafts"; in addition to showing that the realization of a piece and its mythical symbolism are intimately intricate with a social and cultural dimension, little known to the world.
To this dimension, Arte Marakame contributes in collateral aspects of support to the Huichol families such as family health support, nurturing the knowledge of their pre-Columbian customs, as well as the fusion of new techniques and materials, from the innovation of conventional Huichol art with beads and yarn through the Marakame AC Foundation.
Artist Wixárika Luis de la Crúz with Fernando Motilla.