Marakame is a brand that proposes a creative way to merge art, design and culture. We believe that we can converge this trilogy of concepts through our project of Diffusion and Commercialization of unique pieces of Art Wixárika (huichol). Our pieces are made by Huichol families from different rural communities that mainly live in the Sierra Madre Occidental of the state of Jalisco.
It is a joint idea of Marcela Abarca and Visual Artist Fernando Motilla, who found the beadwork and stamen work of the Huichol fascinating, so detailed in their color, precision, mystical symbolism and their conception of the universe; that the motive has made the revaluation of each piece made by these artists notorious and necessary and to place it as a living and pulsating history of contemporary indigenous culture of Mexico for the World.
The central idea of this project is also to disseminate, commercialize and revalue pieces of Huichol art, traditionally considered as "crafts"; it is to show that the realization of a piece and its mythical symbology are intimately intricate with a social and cultural dimension little known to the world. To this dimension, Marakame contributes in collateral aspects of support to the Huichol families, such as support for family health, support for the realization of their pre-Columbian customs, and the proposal to merge new techniques and materials to carry out the conventional Huichol art with beads and yarn.
Artist Wixárika Luis de la Crúz with Fernando Motilla.